It enriches the family of scratch cards with lifetime. After "Turista Forever" and "Going in Style" launched last year, it's time for "Good Birthday ", the new € 3 business that offers the opportunity to win a pension 15 000 € for 20 years on the very day of the birthday , plus € 100 000 now and a final bonus of € 15 000. The new cutting is inserted in the range of tickets from € 3. Only in 2010 have distributed these tickets to win over 448 million euro. Pending the first prize with "Happy Birthday" this year that put the two coupons in prize an annuity, "Tourists Forever" and "Going in Style", have already distributed awards to nearly 40 million euro. "Turista Forever" (5 €, is giving away a prize of € 200,000 now € 6000 more per month for 20 years and 100,000 bonus final) in a year of life annuities has released more than 100, including four in 2011, while "Going in Style" (10 €, € 500,000 top prize of just over € 10,000 per month 20 years and 100,000 bonus final) since last October has assigned eight annuities. With a market share of 15%, the scratch cards are the second most popular game by the Italians, behind the new slots. Last year, instant lotteries have raised € 9.3 billion, earmarking the revenue over 1.5 billion. In the first part of 2011 Scratch winnings are distributed close to 400 million euro, with an average of over 10 million daily. Source.
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